Marketing Merlins will soon face tough choices on when and how to conjure up customers. CSOs and their fellow executives will have to tread carefully if they plan to use instant messaging or short message service. SMS is becoming increasingly attractive to consumers because of the low cost per message unit (under a dollar to send, 2 or 3 cents to receive) Users are going to be angry if they’re forced to give up their online identity due to the buildup of sales and marketing crud. The Internet community has a long history of aggressive responses to commercial intrusiveness.”]
Source: https://www.csoonline.com/article/2116965/is-there-ever-an-ethical-use-for-spam-.html