Ad-blocking technology is a war zone in the online advertising world. Some in the industry are arguing that something close to a win-win is possible. The IAB, the trade organization for online ad companies, canceled the registration of AdBlock Plus to its annual leadership meeting in January. The Interactive Advertising Bureau reported just this past week that, U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015 a 20% surge over the earlier record-breaking 2014 revenues of $49.5 billion the sixth year in a row of double-digit growth for the industry.”]
Source: https://www.csoonline.com/article/3063741/is-a-truce-possible-in-the-ad-blocking-war.html