Fraudsters have known for years that small merchants can make easier targets than big-name online retailers with better security. Now they’re finding virtually any vertical can be a worthwhile target, not just high-profile niches like electronics and designer goods. The risks for nontraditional fraud targets are magnified by the fact that they typically have lower margins than, for example, luxury goods and apparel retailers. Worldwide, ecommerce fraud losses reach as much as $40 billion each year, largely due to fraud against higher-profile verticals.”]