The scam uses two Facebook specific spreading mechanisms which ensure high visibility: notifications and direct e-mail. The main social engineering elements in this case are: getting users curios about why they were made admins of a page (apparently its something to be proud of within the social community) and the classic iPad bait. The scam is based on the technical information provided courtesy of George Petre, BitDefender Threat Intelligence Team Leader. To remove yourself from the administrators list of the malicious page, please follow this link: https://www.facebook.com/pages/manage/”]
Source: https://www.bitdefender.com/blog/hotforsecurity/i-dub-thee-admin-of-page-x-arise-and-get-your-scam/