Ph.D. Matthew Canham is a post-doctoral scholar with the Institute of Simulation and Training at the University of Central Florida. His research aims to identify the individual traits that predict which users will most likely fall victim to repeated phishing and other social engineering attempts. Some of the worlds smartest people have fallen victim to phishing scams. A common factor seems to be that the less criminally minded a person is the more likely they are to be susceptible to all social crimes, including phishing.”]
Source: https://www.csoonline.com/article/3321037/how-to-reach-that-person-who-will-click-on-anything.html