How to prepare for an effective phishing attack simulation

GoDaddy sent phishing simulations to more than 7,000 of its employees. The phishing simulation sparked a public backlash and was derided as tone-deaf. The company apologized to its employees for its insensitive testing process. The key to good education is to not make it into an event that triggers a public relations incident, but rather a constant reinforcement technique. Educate your users that attackers target them based on themes and behaviors. Educate users to use a set of trusted links rather than clicking on links in emails.”]

Source: https://www.csoonline.com/article/3603136/how-to-prepare-for-an-effective-phishing-attack-simulation.html