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How to market security: 8 tips for recruiting users to your cause

75% of U.S. employees surveyed lack cyber awareness, survey finds. 25% of those surveyed were unaware of the most common cybersecurity threats, such as phishing and ransomware attacks. Experts say there are strategies that CISOs can pursue to better market the security message and mobilize employees to join with their security mission. Here are eight proven strategies that can get the job done: Identify ambassadors, keep it short, personalize the experience and show workers how security helps the business, experts say.”]

Source: https://www.csoonline.com/article/3430803/how-to-market-security-8-tips-for-recruiting-users-to-your-cause.html

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