The web tries with its every fiber to store, analyze, and classify everything into neat boxes. The digital world meticulously observes and harvests our every action to reduce our complexities down to data points. For large organizations, a person is simply a row in an overgrown Excel sheet, a small blip in their big data analytics. Recognizing the humanity behind these data points requires us to bring ethics into these data conversations and analytic processes, authors say. The best we can aim for is an ethical approach.
Source: https://www.helpnetsecurity.com/2021/05/20/user-insight-personal-privacy/