The biggest threat to your marketing strategy lies more in your approach to cybersecurity than how much money you spend on advertising. Only 4 percent of millennials reported having complete trust in their telecommunication operators, 13 percent have trust in employers and only 5 percent say they trust internet service providers. The best thing your company can do to build trust around security is to invest in the latest technology and stay ahead of the curve, says Richard Parris, CEO of identity management and secure authentication technology. The study asked millennials how important it was for them to have authorization over different categories of data.”]