For companies that are in the business of collecting, storing or monetizing user data or processing large numbers of transactions, it s a matter of when, not if, they will suffer a major compromise or data loss. Most recently the giant wheel of pain stopped on Global Payments, but a weird thing happened on the way to Internet infamy: the story kind of died. Company officials owned up to the intrusion, explained clearly what the scope of it was and, most importantly, answered every questions that came their way.
Source: https://threatpost.com/how-make-data-breach-disappear-040412/76402/