New York City Police had 11,447 incidents of stolen Apple products last year – a 40% increase over the same period in 2011. The thefts of luxury Apple devices have become so widespread that they have even coined their own term: Apple picking New feature of iOS 7 will make it harder to use or sell your stolen device. Any custom message you have told your iPhone to display through Find My iPhone will continue to appear, even after your device is erased.”]