Chris Soghoian, an independent security and privacy researcher, thinks that we re in a period of extreme, technology-fueled dislocation. The rapid growth of online social networking Web sites and the proliferation of Internet connected, location-aware mobile devices have empowered for-profit firms like Google, Microsoft and Facebook to collect reams of private information and then hand it to advertisers. Consumers are stuck with a cornucopia of free applications, but ones that readily collect and then spew their personal information.
Source: https://threatpost.com/how-free-market-fails-privacy-conscious-consumers-040412/76393/