The volume of data generated by customer interactions is growing exponentially, businesses need a solution in place to manage it. Customer data platforms (CDPs) are a good option, as they clean and unify all your customer data. The best investment is one that benefits many teams, from marketing to finance, so look for a flexible CDP that can channel data into multiple applications. Big data platforms need to break down silos by uniting native SQL, Analytics, Data Science, and Location Intelligence workflows to answer all questions in a single place.
Source: https://www.helpnetsecurity.com/2021/06/28/select-big-data-solution/