Hotmail service will analyse email and present certain forms of content in a way that it believes is the “most common things people do when they receive the email” Microsoft is labeling this as Active Views, a billion of which, it claims, have already been served. Less than 10 per cent of people click on a text link, while 25 per cent click on the video controls that are presented by Active Views. Hotmail users will have to hope that Microsoft has placed very tight controls on the sandbox.
Source: https://thehackernews.com/2011/03/hotmail-will-allow-emails-to-run.html