Research firm ZeroFOX has found that unless a company has a verified recruiting account, it can be difficult for an applicant to decipher a legitimate account from an impersonator. The impersonator uses the company logo to portray themselves as an official recruiter for the company. In the last two years, the overall number of malicious impersonations has increased 11 times from December 2014 to December 2016. Social networks rely on abuse reports from their users or manual triage in order to identify and respond to these accounts. Social media and digital security is now a mission-critical function for brands to protect themselves.”]