Scareware scammers are using search engine optimisation (SEO) techniques in combination with photographs of celebrities like Warren Beatty and Shania Twain in their attempts to steal money. Paul Baccas (aka pob) of SophosLabs found out that scareware is being used to scare people into buying a product they dont need, or installing a malicious program youll find a video demonstrating the problem in regards to Beaches actress Barbara Hershey.”]
Source: https://grahamcluley.com/hackers-celebrity-image-seo-spread-scareware/