Ads Settings allows you to mute Snow Boot Co.s reminder ads that encourage you to come back to their site and buy those boots. We plan to expand this tool to control ads on YouTube, Search, and Gmail in the coming months. We’re rolling out the ability to mute the reminder ads in apps and on websites that partner with us to show ads. For more information about this new control, check out our Help Center article about how to mute ads in the Ads Settings.”]
Source: https://blog.google/technology/safety-security/greater-control-new-features-your-ads-settings/