Google is tightening its privacy practices that could make it harder for apps on Android phones and tablets to track users who have opted out of receiving personalized interest-based ads. The change will go into effect sometime in late 2021. Google is expected to completely cut off developers’ access to the so-called “Advertising IDs,” showing a “string of zeros” in its place. The development, which mirrors Apple’s move to enable iPhone and iPad users to opt-out of ad tracking, was first reported.
Source: https://thehackernews.com/2021/06/google-to-let-android-users-opt-out-to.html