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Google Offers Click Fraud Stats for Transparency

Google announces new feature that offers advertisers reports of invalid clicks. The feature will help address a nagging issue with click fraud, Google says. Click fraud happens when machines or people click on advertisements with the intent of driving up costs for the advertiser. Google, Yahoo and AOL have all been sued by advertisers that claim theyve been charged for click fraud. The tool could also help Google cut back on click fraud investigations, the search giant said in a separate blog post. The data is only available from Jan. 1, 2006 through to the present.”]

Source: https://www.csoonline.com/article/2120172/google-offers-click-fraud-stats-for-transparency.html

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