Google is betting on FLoC, an ad tracking technology that lets it understand peoples behaviour while respecting their privacy. FloC is a privacy-focused solution intent on delivering relevant ads by clustering large groups of people with similar interests The data gathered locally from the browser is never shared, and user information is processed on-device rather than broadcast across the web. Google has announced that its tests show promising signs that FLOC is working. The technology could be used to help advertisers find the most effective ads based on your interests.”]
Source: https://blog.malwarebytes.com/privacy-2/2021/01/google-floc-puts-ad-trackers-on-a-cookie-free-diet/