Eric Davis, head of anti-malvertising at Google, speaking to packed room at Virus Bulletin 2009 conference. Google can’t go it alone in trying to prevent malicious ads from finding their way onto search result pages and other Web sites. He suggested that an industry-wide coalition comprising ISPs and other concerned parties could have a major effect on the epidemic of malicious ads. Scammers routinely use these ads to direct users to malicious sites, phishing sites and other undesirable destinations, often as part of phishing and identity theft schemes.
Source: https://threatpost.com/google-cooperation-needed-combat-malicious-ads-092309/72280/