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Google Buys British Price Comparison Site Beatthatquote.Com

Google buys Beatthatquote.com, a British website for comparing prices of insurance, utilities and legal services. Google paid 37.7 million (US$61 million), according to Beatthatququote. The site ranks within the top 2,000 websites for traffic within the U.K., according to Web analytics company Alexa. Google plans to use the site’s technology to provide new ways for consumers to find the right financial products, it said. Google has continued to show interest in acquiring specialist consumer websites.”]

Source: https://www.csoonline.com/article/2127541/google-buys-british-price-comparison-site-beatthatquote-com.html

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