Experian Third Annual Study on Data Breach Preparedness from 604 executives. Only 34% of respondents say their organizations data breach response plan is effective. 35% of companies that are most prepared to respond to a data breach have a cyber insurance policy in place. 39% of officers and directors involved in incident response planning, 39% in response planning. The loss or theft of intellectual property (64%) and consumer data (53%) topped the list of most important assets to protect.”]