Sky is using its entire suite of promoted products to advertise that the TV show Glee returns to British TV screens tonight. Sky paid for the #gleeonsky hashtag to be promoted to British Twitter users. Spammers are also jumping on the bandwagon and using the hashtag to promote their products. Twitter UK says that Sky will be using its suite of products to promote its products to increase awareness of the return of the hit TV show ‘Glee’ to British television screens.”]
Source: https://grahamcluley.com/gleeonsky-first-uk-promoted-tweets-exploited-by-spammers/