Survey of 1,132 IT decision makers across the globe reveals 64% of respondents didn’t realize customers’ birthdates are considered PII. 42% would not tag email marketing databases as PII; 32% would put physical addresses into a PII category. Despite this knowledge gap, 85% of survey respondents say they have reviewed the GDPR requirements and 79% are confident their data is secure. Under the EU’s General Data Protection (GDPR) requirements that take effect on May 25, all companies doing business in the EU will be required to adhere to new consumer privacy requirements.”]