Cybersecurity is a high-risk, high-stakes domain such as cybersecurity. Sales leaders can use gamified events to engage prospects and ensure that business discussions are taken to their logical conclusion and reach a mutually valuable outcome. Gamified events, such as ‘Capture the Flag’ where technical security architects must defend a company’s network from a live ransomware or malware attack, are an excellent way to capture your prospects’ attention. They can help them get to know vendors’ solutions and capabilities at a much more in-depth level.
Source: https://www.helpnetsecurity.com/2021/08/02/gamification-cybersecurity/