iCreate is extending the initiative to Jamaican seniors, traditionally an under-represented group in the digital space. The programme is designed to equip individuals and businesses in Jamaica with the digital mindset and tools needed to develop and succeed in today’s digital economy. iCreate will have on board approximately 25 companies and organisations that will invite their customers and stakeholders to participate in the programme. The total value of the programme was US$749,000, based on a per person value of US$149 and with 5,000 people enrolled.
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