Facebook has announced yet more slants to its constant ad fiddling. Facebook says it’s going to do two things to try to avoid users clicking that dreaded hide option on the ads in our newsfeeds. After we tell Facebook that we dont want to see an ad, it will ask us to explain ourselves. The second ad move Facebooks making is to pay more attention to feedback from quiet people: i.e., those who dont often hide ads.”]
Source: https://nakedsecurity.sophos.com/2014/09/15/facebook-wants-to-know-why-you-hate-specific-adverts/