Malware used for the campaign takes advantage of the fact that victims trust their friends. The attackers try to lure victims with the picture that appears to be uploaded by a friend, this is enough to convince victims to click to see their friend naked. Once clicked on the image the victim is redirected to a malicious website which informs the visitor that his Flash Player is not correctly working and needs to be re-installed. More than 2 million Facebook users are already infected also flooding their friends timeline with the same misleading image.”]
Source: https://securityaffairs.co/wordpress/22891/malware/facebook-naked-video-scam.html