Advergaming is a way of marketing, advertisements, and even social engineering designed to throw ads at you in-game. Its already starting to bleed over to augmented and virtual reality. As adverts (advergaming) ecosystems continue to become more sophisticated while the game networks have effectively become so sophisticated, the potential complications for parents, children and gamers who just want to play without worrying about where their data is going (and how it is being used). Attempts to turn into the same type of turf as the type of war seen on PC desk and into VR gaming have only made this more realistic.”]