67% of U.S. executives have increased their use of business analytics compared to 47% of executives outside the country. 72% of respondents are relying on the technology to increase operational efficiency while 70% are using it to improve business analytics. Marketing leaders saw a 44% increase in the use of analytics in the United States. Research and development teams saw a 39% increase, software development and finance saw a 38% increase. Sales saw a 37% increase and operations saw a 35% increase of new analytics users.
Source: https://www.helpnetsecurity.com/2021/07/28/business-analytics-usage/