Services represent the single largest opportunity for revenue – and profit – growth for many companies. Creating the right organization to offer a service is as important as choosing the right service. Services can help move customers along the curve from customer satisfaction to customer loyalty. Services give companies the opportunity to increase margins, offsetting the commoditization of products and offering a chance to differentiate their product in the marketplace by adding a value-added service to it. Companies that are accustomed to a cost-reduction approach must carefully answer questions in order to successfully launch and grow a revenue-generating service.”]