Entrust announced an expanded partnership with Red Sift to simplify and streamline the adoption of strong email sender authentication based on Brand Indicators for Message Identification (BIMI) standards. BIMI is a cross-industry effort to standardize the transmission and use of brand logos in recipients’ emails. Email recipients using participating email providers will see verified brand logos from BIMi users in their emails. Gmail has announced its support for the initiative, and Entrust will offer brands a streamlined onramp.
Source: https://www.helpnetsecurity.com/2021/07/14/entrust-red-sift/