Security firms are marketing exploits with supercool names — Shellshock, Heartbleed, Sandworm — some of which even have logos. Security expert: All it does is excite decision makers, who then learn the latest cataclysmic attack doesnt impact them much. Overhyped exploits catch the eye of CEOs and CIOs who ask questions and kick off feedback loops that waste time and resources. McAfee and Symantec made billions after Code Red, Slammer, and Blaster without creating and pushing logos.”]
Source: https://www.csoonline.com/article/2836317/stop-hyping-every-new-security-threat.html