U.S. card issuers and merchants likely won’t complete a shift to EMV for many years to come, forecasters say. The card brands’ October 2015 liability shift date is an incentive, not a mandate, experts say. Some security experts question whether the country will ever complete its adoption of chip cards and POS terminals that conform to the Europay, MasterCard, Visa standard, better known as EMV. For banking institutions, which already assume liability for losses associated with card-present counterfeit card fraud, the only incentive to shift that liability onto the retailer.”]
Source: https://www.cuinfosecurity.com/emv-us-wont-make-october-deadline-a-7791