U.S. EMV migration has lagged in the United States, but experts say there are lessons learned from EMV rollouts in various European countries. The key to success is the right “carrot and stick” approaches, they say. U.K. card brands need to pay more attention to education, says Tom Wills, a director at consultancy Ontrack Advisory, and based in Singapore, which is also in the midst of its own EMV rollout. Wills: “It should not be underestimated how much the cardholder has to do with the migration. It is a significant part””]
Source: https://www.bankinfosecurity.com/emv-struggle-7-lessons-from-europe-a-8552