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EMV: Risk of Customer Confusion

Aite analyst Shirley Inscoe says the introduction of EMV, the Europay, MasterCard, Visa standard, to the U.S. will likely spur more confusion, she says. Inscoe: “I don’t think that consumers even understand the difference between debit and credit cards” Inscoe is the author of a new report, “Global Fraud and Clueless Consumers”, which focuses on card behavior as well as adoption of mobile wallets and mobile wallets. In some countries, 28 percent of those in the United Emirates, 28. percent in China, 21 percent in the UK, say they don’t use cards when they travel internationally.”]

Source: https://www.cuinfosecurity.com/emv-risk-customer-confusion-a-6109

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