The international travel use case is one factor that has opened the door to EMV. Fraud losses will not be the driver of EMV in the near term, given that credit card fraud losses have been flat over the last few years. More than 2.5 million EMV cards are expected to be issued in 2011 for this reason alone. The price differential will disappear in the aftermath of the Durbin amendment, and with it with it one more obstacle to the U.S. market migration.”]
Source: https://www.cuinfosecurity.com/blogs/emv-coming-to-america-p-1005