Silicon Valley Bank is the first commercial bank in the U.S. to roll out EMV. The bank wants the cards to be ubiquitous, not separate cards for international and domestic use. The biggest advantage to keep in mind: reducing fraud. The EMV program has had tremendous success in reducing losses in card fraud, says Gartner analyst Avivah Litan. Litan: “Other card brands need to do the same thing” in order for the global card industry to eliminate the magnetic stripes on the back of the cards.”]
Source: https://www.cuinfosecurity.com/emv-case-study-silicon-valley-bank-a-4187