Chip and PIN cards that comply with the Europay, MasterCard, Visa standard (more commonly known as EMV) are more secure than their mag-stripe counterparts. Walmart’s director of payment services is quoted as saying signature-based transactions are a “waste of time” A move to EMV could solve a whole host of security and compliance-related issues, not the least of which revolves around complying with the Payment Card Industry Data Security Standard. UNFCU expects to introduce EMV-compliant cards during the second half of 2010.”]
Source: https://www.cuinfosecurity.com/blogs/emv-abuzz-in-us-p-568