Chrome will come down heavily on websites that have not implemented Secure-socket Layer/Transport Security, which will be marked as insecure with a red triangle. A third party Certificate-Authority will authenticate the website and issue a Digital Certificate, which ensures the website is authentic and can be trusted. The SSL certificate is primarily to ensure the visitors that they are looking at the website for the content they intend to. The best choice for a website that is into serious business is EV, which validates the domain owners.”]