Tech marketer Andy Marken says women are under-served in storage storage. Marken points to ad agency research that found “women don’t want to be patronized with pink stuff” He cites camera manufacturers that have introduced “female-friendly devices” Marken: “Women don’t control all of the decisions and purchases in a family or relationshipjust the ones that count” Maybe men are more inured to retail indifference, or maybe women are tired of seeing male buyers treated differently.”]
Source: https://www.darkreading.com/database-security/does-this-storage-make-my-butt-look-big-