Security seals are designed to convey low or no risk, intended to assure a potential customer that their information is safe. While many in security simply ignore them, some view these seals as gimmicks that ultimately harm our efforts. Kevin Pope: “A seal alone is nothing but an image and it tells us nothing about what is being done for security behind the scenes” Informed customers tend to make better decisions. With the right transparency and clarity of purpose, that’s precisely what seals and badges are able to do.”]
Source: https://www.csoonline.com/article/2456101/do-security-seals-on-websites-matter.html