83% of American Internet users say they use Google to search most often while just 6% use Yahoo most often. Pew Internet and American Life Project found that Google has dramatically consolidated its position as America’s top search engine since 2004. Pew also found that 65% of users surveyed said that they would “not be OK” with a search engine using their searches to give more personalized search results. Google recently caused a stir when it decided to consolidate its privacy policies and share users’ personal data across multiple Google services.”]