A rise in web service impersonation attacks involves placing a link to a web page that prompts employees to log in; however, they are actually sacrificing their credentials to criminals instead of logging in. Traditional email security fails to detect this attack because the links used are typically zero-day where a unique link is sent to each recipient. They never appear on any security blacklists. The best hope for security to protect users from this type of email borne impersonation attack is by enabling artificial intelligence technologies and training to raise awareness of these types of attacks.”]