There is ample opportunity for financial institutions to harness the power of AI to build more meaningful connections and experiences with customers, according to research findings released by NTT DATA. ‘Futurists’ tend to be younger (majority are Gen X and Millennials in the 35-44 age group), have higher incomes, have many banking relationships, are extremely comfortable using technology, and prefer using digital products and services. The top five reasons customers leave their financial institution center around price, access, and trust (ranked in priority order)
Source: https://www.helpnetsecurity.com/2021/03/02/share-personal-data-personalized-services/