Equifax released its third quarter earnings results, along with estimates of primary breach costs and remediation costs. Breach costs are currently measuring up to approximately $87.5 million. More troubling is the precipitous drop in revenue Equifax experienced in the wake of the breach. Since the September 7th breach announcement, the firm has lost just over a quarter of its stock valuation. A Gallup poll showed that two-thirds of consumers today worry about hackers stealing their financial information – nearly double the amount of those worried about having their car broken into, being burglarized, or being the victim of terrorism.”]
Source: https://www.darkreading.com/attacks-breaches/customers-punish-breached-companies