In todays evolving technology landscape consumers are becoming more demanding and looking for a fantastic service. A recent report by Ovum reveals 82 per cent of consumers have stopped doing business with a brand following a bad experience. As a result of this fickle loyalty, poor service and out of date offerings can quickly lead to customer churn. Quad play is becoming the norm, with many customers buying their communications services as a package, making this a problem that CSP leaders must take seriously to remain competitive.”]