Callsign revealed that the rise of scams is harming organizations’ reputations across the world. Just receiving a scam message purporting to be from any brand is enough for 45% of them to lose trust in the organization regardless of any real association with the message. Financial services and ecommerce most targeted by fraudsters are financial services. The scam problem is rampant across all communications channels, with 24% saying they receive more messages from fraudsters than friends and family. Only 5% of consumers think SMS is a safe channel to communicate with their bank or retailer.
Source: https://www.helpnetsecurity.com/2021/07/08/consumers-scam-trust/