41 per cent of consumers are uncomfortable with websites tracking their location and online activities, yet do nothing about it. The majority of users (79 per cent) do not like being tracked. A concerning one-in-ten were even unaware that tracking took place at all. Just a quarter of consumers use a privacy mode in their browser and eleven per cent use a special plugin for privacy. There are several steps cyber-savvy consumers can take to ensure their privacy online: Using a browser with a privacy feature, or using a plugin to protect your privacy.”]